The Scottish Beer & Pub Association has a new President, with Diageo’s Mark Baird succeeding HEINEKEN’s David Paterson in the role, from July 1, 2016.
Mark served as Vice President of the Association since 2014, and has worked in the drinks industry for 40 years, the last 27 of those with Diageo. He has held a number of senior roles at the company, including General Management, Operations, Employee Relations, Brands Communications and Corporate Relations.
In 2007, Mark became Programme Director of a ground-breaking partnership between the Scottish Government and the drinks industry in Scotland to tackle alcohol misuse and promote responsible drinking (The Scottish Government & Alcohol Industry Partnership), working in the Alcohol Policy Team within the Scottish Government Department of Health.
Mark returned to Diageo in June 2009 as CSR Manager, and in September 2011 was appointed Head of Industry Affairs and Alcohol Policy, before his most recent appointment as Head of Alcohol in Society.
Mark has given evidence to several Parliamentary Committees, and speaks regularly at conferences and in the media on key issues affecting the alcohol industry. He is also a Director of Best Bar None, a UK-wide award scheme aimed at promoting the responsible management and operation of licensed premises.
The SBPA also has two new Vice Presidents, Andy Maddox from Caledonian Brewery and Brian Davidson from Punch Taverns.
“I am delighted to be taking on this role. Scotland faces many policy challenges and our sector plays a central role in the Scottish economy, with almost 60,000 Scottish jobs reliant on beer and pubs. Our challenge is to ensure that the priorities of Scottish brewing and pubs remain at the top of the policy agenda.
“It’s also important to note the huge contribution that David has made over the last two years. In that time, the industry and association has gone through immeasurable changes. David’s leadership has been a key driver in getting the association and industry into the position it is today.”
Outgoing SBPA President David Paterson comments:
“Mark is already well known to stakeholders across the on and off trade and brings a great deal of expertise to the role of President. It’s been a real pleasure working with him over the past few years and I know that he has a strong agenda going forward to showcase the positive impact of beer and pubs across Scotland. He will play an important role in bringing all those with an interest in our great industry together to focus on the real issues during these uncertain times. I congratulate Mark and we all very much look forward to working with him as our new SBPA President.”