Chief Executive



Brigid Simmonds OBE

Brigid Simmonds became Chief Executive of the SBPA and the BBPA in September 2009. The BBPA represents over 90% of the brewing industry and their members own over 20,000 pubs. Brigid was previously Chief Executive of the umbrella organisation Business in Sport and Leisure (BISL), from 1992 to 2009, where she represented over 100 companies across private sector sport and leisure interests.

She was a former chairman and current Vice-President of the Sport and Recreation Alliance and is also a board member of the Tourism Alliance. She was previously on the Board of Sport England and Leicester City Football Club. She is also a member of the Government’s Future High Streets Executive and a trustee of the Responsible Gambling Trust. In June 2006 she was awarded an OBE for Services to Sport.