‘The Big Campaign’ is an industry-wide, united campaign which is part of a Tourism Industry bid for a Sector Deal and Industrial Strategy. This strand covers skills and aims to raise awareness and improve perceptions of the hospitality, leisure and tourism sector as an excellent career choice. It will work to promote the hospitality industry to the UK population and increase the number of people working in the industry. The British Beer and Pub Association is leading this campaign, along with other organisations across the hospitality industry. These include Springboard UK, People 1st, VisitBritain, the Tourism Alliance, the Scottish Tourism Alliance and UKHospitality. Why the ‘Big Campaign’? ‘The Big Campaign’ is a unified voice for the hospitality industry. It brings together industry leaders to promote the work which companies do to recruit UK staff to its business. It will centralise the exceptional work already undertaken by organisations, to operate as one united voice to promote, recruit and retain staff. As an industry, hospitality and work in pubs is an excellent career pathway for people at all ages, from school leavers, to career changers later in life. However, perceptions and awareness amongst jobseekers are often negative. This campaign will highlight the benefits of a career in hospitality, and demonstrate that it is a viable career pathway. What does ‘The Big Campaign’ aim to do? The campaign will work to be more than just a promotional campaign. It will begin with a substantial data-gathering exercise, which will initially gather statistical evidence and insight into the current awareness and perceptions of the industry, quantify the impact of the current immigration policy, and gain an understanding into sector-specific data, including pubs. This data gathering will occur annually to ensure the success of the campaign is measured. This will lead to a content-driven online campaign, which will offer a careers advice website, with sector-specific guidance, featuring employers, opportunities and training programmes. It will be promoted through social and digital media campaigning as well as through national and local coverage. The campaign will result in engagement from those leaving education, jobseekers and career changers. Springboard UK’s current infrastructure and network of industry ambassadors and mentors will be built on, as well as the variety of recruitment programmes it currently provides. The result will be an increase in talent acquisition for employers in all parts of hospitality, leisure and travel. With continued leadership across the industry, ongoing support for people development and career progression for those who require it, the result will be higher levels of retention. Target audiences The campaign aims to target not only potential recruits, but influencers too. Influencers include parents, school teachers, academic institutions or careers advisers, as well as media outlets, TV, trade bodies and government. Potential recruits include school pupils, college or university students, career changes, unemployed adults and returners to work. The Tourism Industry is waiting for Government to consider an Industrial Strategy for Tourism. BBPA have provided funding for this skills package, but wait to see what corresponding support might come from Government. This page will be updated with our progress as we continue to work closely with other industry leaders.
There are a number of opportunities available for anybody wanting to get into the beer and pub sectors. Whether working in the hospitality sector, or working at a brewery, there are a number of industry-led initiatives which will help you to get your foot in the door. Why choose an apprenticeship in hospitality and catering? Apprenticeships are an excellent way of progressing in the hospitality sector. The variety of roles available can help you to find your perfect job and develop the skills necessary to work in the industry. Working in hospitality gives you an opportunity to work in a diverse workforce, which has plenty of opportunities for progression, and helps you to develop a career where no two days are the same. Starting as an apprentice gives you the opportunity to combine employment and training, giving you the chance to earn money whilst you learn key skills necessary for your future career. Apprenticeships are available at a number of levels in the sector, starting from level 2, meaning apprenticeships are available to people from those just starting their career in hospitality, to those already in the workforce but wanting to strengthen their skills. Apprenticeships in brewing Working as an apprentice in a brewery will help you to develop the niche skills required to produce beer at all stages of production. Working as a brewer requires a variety of skills in a diverse and unique role. Brewer apprentices will learn not only how to brew beer, but how to understand regulatory requirements, design and development of new brands or the design and operation of equipment. Organisations working to promote apprenticeships We work with a number of organisations, such as Springboard UK https://springboard.uk.net and People 1st http://www.people1st.co.uk, to promote the importance of apprenticeships in our industry, work with organisations to develop apprenticeship programmes, or help individuals to gain leverage into the industry. Benefits of apprenticeships for companies Apprenticeships are a key part of success for companies. Apprentices can help to grow talent within the industry, ensuring that they are properly trained, reducing turnover in the industry and growing talent with the skills needed to succeed. National Apprenticeship Week celebrates the opportunities of apprenticeships as a pathway to a number of career opportunities, as well as the success of apprenticeships for businesses to grow their own talent. Examples of the types of apprenticeships available: Apprenticeships in hospitality Level 2 apprenticeships could include alcoholic beverage service, food and beverage service or food production Level 3 apprenticeships could include bar, food and beverage or hospitality outlet supervisors. Level 4 apprenticeships include hospitality managers in a number of roles, including food and beverage service, hospitality outlet management and kitchen management. Apprenticeships in catering Apprenticeships for aspiring chefs include commis chef (level 2), chef de partie (level 3), senior chef production cooking (level 3) or senior chef culinary arts (level 4) Apprenticeships in brewing Currently, there are opportunities for aspiring brewers through an apprenticeship available at level 4. BBPA members – apprenticeship opportunities Marston’s offer a number of apprenticeships throughout their business, from bar staff to kitchen staff. http://www.marstonscareers.co.uk/PubTeamMembers/Apprenticeships.aspx Fuller’s run an apprenticeship programme, training a number of apprentice pub chefs https://www.fullers.co.uk/jobs/apprenticeships.html
There is much more to working in a pub than simply pulling pints. The pub sector is filled with talented individuals who are creative and hard working, with a passion for working in the trade. There are a lot more jobs in the industry than you might think. Ranging from bar staff, to pub chefs, managers and waiters, the range of roles available is vast, and with almost 600,000 people working in UK pubs, there are plenty of opportunities for everyone interested in working in a pub. Working in a pub has a number of benefits. As a career, it is an exciting and fast-paced environment to work in, where no two days are the same. You can get to know your customers and the local community, making it a social yet rewarding job. There is excellent potential for career progression in the industry, and starting as a member of bar staff can quickly lead to a managerial position at a young age. There is also money to be made in the industry. As a team member behind the bar, you could earn up to almost £20,000, a supervisor could reach £23,000 and a manager could earn almost £27,000. Additionally, a pub chef could be paid almost £23,000 and a head chef up to £32,500 (Morning Advertiser). The skills which you will gain from working in a pub are invaluable. Whilst you will learn how to change kegs and casks, how to pull pints and customer service skills, you will also achieve skills in finance as well as marketing skills relevant to pub operations. You will also gain exceptional knowledge of the drinks industry, and become an expert on beer, as well as other drinks such as wine and spirits. Gaining knowledge in marketing and advertising is a key part of working in a pub. You will learn how to sell your products and how to attract new customers and boost profits, whilst ensuring you continue to appeal to your loyal customers. You will also gain knowledge and insight into how to meet customer demand, whether it is making your pub menu healthier or running an eco pub which is more environmentally friendly. Working in a pub doesn’t stop there. With experience, you could potentially work your way into running your own pub, either as a tenant in a leased and tenanted pub, leading to becoming a multi-site pub operator, or running your own pub as an independent licensee. The BBPA works alongside a number of organisations who can help you to find your perfect role working in a pub, including Springboard UK as well as People 1st.