Tackling Alcohol Misuse

The Big Campaign

‘The Big Campaign’ is an industry-wide, united campaign which is part of a Tourism Industry bid for a Sector Deal and Industrial Strategy.  This strand covers skills and aims to raise awareness and improve perceptions of the hospitality, leisure and tourism sector as an excellent career choice. It will work to promote the hospitality industry to the UK population and increase the number of people working in the industry. The British Beer and Pub Association is leading this campaign, along with other organisations across the hospitality industry. These include Springboard UK, People 1st, VisitBritain, the Tourism Alliance, the Scottish Tourism Alliance and UKHospitality. Why the ‘Big Campaign’? ‘The Big Campaign’ is a unified voice for the hospitality industry. It brings together industry leaders to promote the work which companies do to recruit UK staff to its business. It will centralise the exceptional work already undertaken by organisations, to operate as one united voice to promote, recruit and retain staff. As an industry, hospitality and work in pubs is an excellent career pathway for people at all ages, from school leavers, to career changers later in life. However, perceptions and awareness amongst jobseekers are often negative. This campaign will highlight the benefits of a career in hospitality, and demonstrate that it is a viable career pathway. What does ‘The Big Campaign’ aim to do? The campaign will work to be more than just a promotional campaign. It will begin with a substantial data-gathering exercise, which will initially gather statistical evidence and insight into the current awareness and perceptions of the industry, quantify the impact of the current immigration policy, and gain an understanding into sector-specific data, including pubs. This data gathering will occur annually to ensure the success of the campaign is measured. This will lead to a content-driven online campaign, which will offer a careers advice website, with sector-specific guidance, featuring employers, opportunities and training programmes. It will be promoted through social and digital media campaigning as well as through national and local coverage. The campaign will result in engagement from those leaving education, jobseekers and career changers. Springboard UK’s current infrastructure and network of industry ambassadors and mentors will be built on, as well as the variety of recruitment programmes it currently provides. The result will be an increase in talent acquisition for employers in all parts of hospitality, leisure and travel. With continued leadership across the industry, ongoing support for people development and career progression for those who require it, the result will be higher levels of retention. Target audiences The campaign aims to target not only potential recruits, but influencers too. Influencers include parents, school teachers, academic institutions or careers advisers, as well as media outlets, TV, trade bodies and government. Potential recruits include school pupils, college or university students, career changes, unemployed adults and returners to work. The Tourism Industry is waiting for Government to consider an Industrial Strategy for Tourism.  BBPA have provided funding for this skills package, but wait to see what corresponding support might come from Government.  This page will be updated with our progress as we continue to work closely with other industry leaders.

Apprenticeships

There are a number of opportunities available for anybody wanting to get into the beer and pub sectors. Whether working in the hospitality sector, or working at a brewery, there are a number of industry-led initiatives which will help you to get your foot in the door. Why choose an apprenticeship in hospitality and catering? Apprenticeships are an excellent way of progressing in the hospitality sector. The variety of roles available can help you to find your perfect job and develop the skills necessary to work in the industry. Working in hospitality gives you an opportunity to work in a diverse workforce, which has plenty of opportunities for progression, and helps you to develop a career where no two days are the same. Starting as an apprentice gives you the opportunity to combine employment and training, giving you the chance to earn money whilst you learn key skills necessary for your future career. Apprenticeships are available at a number of levels in the sector, starting from level 2, meaning apprenticeships are available to people from those just starting their career in hospitality, to those already in the workforce but wanting to strengthen their skills. Apprenticeships in brewing Working as an apprentice in a brewery will help you to develop the niche skills required to produce beer at all stages of production. Working as a brewer requires a variety of skills in a diverse and unique role. Brewer apprentices will learn not only how to brew beer, but how to understand regulatory requirements, design and development of new brands or the design and operation of equipment. Organisations working to promote apprenticeships We work with a number of organisations, such as Springboard UK https://springboard.uk.net and People 1st http://www.people1st.co.uk, to promote the importance of apprenticeships in our industry, work with organisations to develop apprenticeship programmes, or help individuals to gain leverage into the industry. Benefits of apprenticeships for companies Apprenticeships are a key part of success for companies. Apprentices can help to grow talent within the industry, ensuring that they are properly trained, reducing turnover in the industry and growing talent with the skills needed to succeed. National Apprenticeship Week celebrates the opportunities of apprenticeships as a pathway to a number of career opportunities, as well as the success of apprenticeships for businesses to grow their own talent. Examples of the types of apprenticeships available:  Apprenticeships in hospitality Level 2 apprenticeships could include alcoholic beverage service, food and beverage service or food production Level 3 apprenticeships could include bar, food and beverage or hospitality outlet supervisors. Level 4 apprenticeships include hospitality managers in a number of roles, including food and beverage service, hospitality outlet management and kitchen management. Apprenticeships in catering Apprenticeships for aspiring chefs include commis chef (level 2), chef de partie (level 3), senior chef production cooking (level 3) or senior chef culinary arts (level 4) Apprenticeships in brewing Currently, there are opportunities for aspiring brewers through an apprenticeship available at level 4.  BBPA members – apprenticeship opportunities Marston’s offer a number of apprenticeships throughout their business, from bar staff to kitchen staff. http://www.marstonscareers.co.uk/PubTeamMembers/Apprenticeships.aspx Fuller’s run an apprenticeship programme, training a number of apprentice pub chefs https://www.fullers.co.uk/jobs/apprenticeships.html